The Ministry of Agriculture, Forestry and Food on 22 October 2018 by decision no. 33152-296/2017/10 approved the Visit Litija project, Visit Litija, which the Municipality of Litija and its partners the Institute for Culture, Youth and Sports Litija, the Association for Rural Development Laz and the Society for Development and Protection GEOSS submitted to the 1st public call of LAS srca Slovenije, published on 4 September 2017.
The project will strengthen local development in the area of the Heart of Slovenia LAS Srce Slovenije.
Project leader: Municipality of Litija
Project partner: Public Institute for Culture, Youth and Sport Litija, Society for Development and Protection Geossa, Society for Rural Development LAZ
Total value of the project without VAT: EUR 73,629.68, of which the value of EAFRD co-financing is EUR 41,423.08
Project value of activities of the LAZ association: EUR 11,028.40 including VAT, of which EAFRD co-financing is EUR 7,007.07
Project duration: January 2019 – January 2021
Description of the project:
The tourist offer of Litija and Šmartno pri Litija is closely related, so the partners saw an excellent opportunity, cooperation and creation of a joint strategy for the development of tourism for the coming years. Partners from both municipalities have connected to support the development of tourism providers with joint efforts, and especially encourage promotion and marketing of tourist products and thereby establish a solid foundation for the implementation of the tourism strategy in both municipalities, as they believe that the tourism potential still holds great promise. Partners recognize the greatest potential in foreign tourists who visit Ljubljana more and more massively and spend several days in Slovenia and want to explore undiscovered places and unspoiled nature.
Project activities are aimed at three sections:
- promotion and marketing of tourist products (establishment of new market channels, addition of content to existing market channels, promotional printed materials),
- Tourist management: training and licensing of tourist guides, preparation of foundations for their quality work: creating scenarios of guidance on key points of interest of tourists,
- Increased inclusion of the authenticity of the local environment in the tourist offer, strengthening of partners: stories, storytelling, events, also by upgrading the three points of tourist importance (Vače, Breg, City Museum).
These three sections of the operation are closely related to each other, as a larger number of tourists will come to the area with the increased marketing of the tourist products of both municipalities. Guided tours of the area will be provided by tourist guides who will be trained during the operation. The guides will also be trained to interpret local ethnographic and tourist stories, which will help in the development and marketing of the tourist destination, products, attractions, events and providers.
Goals:
- Enhancement of entrepreneurial culture
- Improving the marketing of the tourist destination of the Heart of Slovenia and increasing the diversification of tourist activity
- Improving the quality and number of local services
- Improving environmental awareness and the state of the environment
Main activities to achieve goals:
- Purchasing stage and arranging a multimedia interactive presentation room
- promotion and marketing of tourist products (designing a comprehensive graphic image, establishing new market channels, adding content to existing market channels, promotional printed materials)
- Tourist management (training of tourist guides and preparation of foundations for their quality work: creating scenarios of guidance around key points of interest of tourists)
- inclusion of the authenticity of the local environment in the tourist offer, strengthening of partners (collection of photographic material, collection and creation of ethnographic and tourist stories, events, also by upgrading three points of tourist importance (Vače, Breg, City Museum)
the results:
- nakup odra
- Arranged multimedia interactive presentation rooms
- established market channels
- tourism product
- one person’s employment
- Trained local tour guides
- Two information boards installed – Laz Society (one board)
- Exhibition about birds – Laz Society (in the existing permanent exhibition of the collection of pebbles from the Sava River)
The European Agricultural Fund for Rural Development: Europe is investing in rural areas
LAS Srce Slovenije is represented by the leading partner of the Development Center of Srce Slovenije, d. About. About.
Management body for the implementation of the Rural Development Program of the Republic of Slovenia for the period 2014 – 2020
It is the Ministry of Agriculture, Forestry and Food.